Christmas is an important time of the year for retailers, and that is reflected in Christmas TV advertisements. A modern Christmas tradition in Britain is the John Lewis & Partners Christmas advertisement campaign. Every year since 2007 the company has produced a Christmas campaign where they promote their department stores. The advertisements usually present a cover of a well-known song together with a heart-warming story. Through the campaign, the company creates an image and an emotional connection to the audience and shoppers.
In this lesson, we will explore the John Lewis & Partners advertisement from December 2015. The advertisement is called “The Man on the Moon” and was produced in cooperation with the charity organisation Age UK and their campaign “No one should have no one at Christmas”.
Norwegian Christmas trees are donated to British cities every year as a symbol of the close relationship between the two countries. In the advertisement “The Man on the Moon”, the relationship is further reinforced. The Norwegian singer Aurora performs a cover of the Oasis song “Half the World Away”.
by Lene Haugmoen Kapstad, KKG vgs
Become a volunteer friend visitor
Silje Nordnes from NRK’s P3 may inspire your students to act on the issue of loneliness. To go from knowledge to action and become a volunteer friend visitor.
The Red Cross acts as an intermediary between volunteer friend visitors and those looking for human contact. As a volunteer friend visitor, the only thing you have to do is to give some of your time. https://www.rodekors.no/tilbudene/besoksvenn/
“No one should have no one at Christmas”